Today people are hungry for information, but want that fast. So they’d prefer to spend 2-3 minutes watching a video than spending 15-20 minutes reading some text. Moreover, videos also help businesses in communicating their important points to their target audience in very little time.
Another plus point with videos is that you can not only place them on your website but anywhere on the Internet to get maximum online exposure! Websites such as Vimeo and YouTube get millions of hits a day. In addition your video can also be optimized to rank on the top of search engine result pages, giving your content instant exposure to millions of potential customers.